Music Video Analysis

Duke Dumont - I got U

The beat of this song is slow similarly to our music. It highlights the lyrics and the video instead of the base. This makes the viewer concentrate on the story of the music video. The video is also bases on the narrative, just like the one we are making.  

At the beginning there is a middle shot of the main character to show he is a middle class person. He is being represented as a lonely person as he staring out of the window. In the mise-en-scene he's wearing an old green jumper, it shows he is poor, and he doesn't have money for holidays. They used low key lighting here to refer to the frustrating atmosphere.

They are using a diegetic sound of the bell to distract this atmosphere. It refers something is going to change. When he puts on the mysterious hat he finds himself in a different atmosphere. They are using binomial opposites as he suddenly got to the good side of life from a bad environment. The props of the new location refers to a comfortable atmosphere as they are using high key lighting and the Male-Gaze theory as there is lots of middle shots of attractive women in bikinis, dancing and having fun on the beach. This attract the male audiences attention ans also appeal to the teenage target audience because there are lovely scenes of summer holidays and having fun. There are also some shot of beautiful landscapes to attract attention. As the location changes with shade effect the non diegetic sound of this deep house music, and the shot changes for point of view. This is effective because the viewers feel like they are looking at the world from the artist's point of view. It helps them identify with the character and see how amazing he feels in the illusion. 

The representation of the main character changed as well.  He is being represented as a rich and famous person who is the dream of every girl, as they all turn around when he comes and trying to get in touch with him. In the mise-en-scene his old fashion clothes changed for a stylish short.

There is loads of binomial opposites appeared in the mise-en-scene. For example: rain - sunshine, old warm clothes - fashionable shots and bikinis, loneliness - rich social life, low key lighting - high key lighting, midshots - point of view shots.

The lyrics refers to his addiction to the new world. E.g.: when it says “it’s alright as long as I got u baby” he is talking about the dream world; and the line “As the years passes by we stay young through each other’s eye” shows that it affects him as a drug. 

Jason Derulo - Wiggle 

However this music video is not exactly the same type of video that we are making, there is lots of good technique that we are planing to use. I decided to analyse this video to get some good idea for our own music video.

In the editing they used a special technique which is the cutting to the beat. It creates a positive vibe and makes the viewer move for the rhythm. After this there is a reverse shot to show the locations which are the house and the pool while showing the title of the video. This mise-en-scene with the high key lighting and beautiful rich environment appeal to the teenage audience, as their dream is to be rich and live in a house like this.

The singers are lip-syncing. It makes the audience memorise the lyrics and sing it with them. When they are lip-syncing front of the wall their clothes are contrasting with the background. They also moving and dancing for the rhythm. It makes the viewer want to dance with them. 

They also uses lots of close ups to highlight the important parts. For example on the lip when they are singing. The Male-Gaze theory appearing through the whole video. They are using lots of sexuality to pay the audience's attention. Young guys and girls are like to see attractive people from the opposite gender. E.g.: women bottom in shorts while they "wiggle"; attractive guys with big muscles. 

The locations are very important in the view. They used beautiful locations,with bright colours and high key lighting. These places are also appeal to the audience.

The lyrics "Damn girl you got a bright future behind you" is the last sentence of the song. There is no music while he says it. It is a good way to finish the video. There is a twist in it which makes it funny and cool.

Mr Probz - Waves