Digipak Advert Analysis

Ellie Goulding

This advert uses black and gold colours to make the potential audience interested. There are little gold dots on Ellie's hair which looks like ferry dust. It gives the image a supernatural feeling which builds tension.

The front is gold and bold. It is bright front of a black background, persuade the viewer to read it and gets stuck in their head. 

Rihanna

The advert of Rihanna's new album is using male gaze as Rihanna looking straight into the camera with a wistful but rebellious look. It is an attractive picture of her as she's keeping eye contact with the target audience. 

The front is simple and uses white, capital letter on the dark background that says "Coming to a city near you!" The front, colour, capital letter and the explanation mark all building tension to make the viewer interested about the album and buy it. This is how they persuade potential consumers to buy the CD.